India is a country known for its rich heritage, intricate craftsmanship, and an unbreakable bond with gold and jewelry. From the ornate pieces worn by royalty to the modern designs seen in Bollywood and high-profile weddings, jewelry in India is more than just an accessory—it is a status symbol, an heirloom, and often, a reflection of personal taste. In this article, we will take you on a journey through the top 10 most expensive jewelry brands in India. Whether you’re a bride-to-be, a collector, or someone looking for an investment piece, this guide will help you navigate the luxurious world of Indian jewelry and make the right choice.
Why Indian Jewelry is Synonymous with Luxury
India’s connection to jewelry dates back thousands of years, with the country being home to some of the oldest civilizations that adorned themselves with gold, silver, and gemstones. According to Statistics, India accounts for nearly 25% of the world’s annual gold consumption, with around 850 to 900 tonnes of gold used per year in the jewelry industry alone. The demand for high-end, luxury jewelry has surged over the past few decades, with brands now offering pieces that range from ₹10 lakh to several crores, appealing to India’s wealthy elite and global connoisseurs alike.
For those seeking a quick reference, here’s a concise list of the top 10 most expensive jewelry brands in India, along with their price ranges and specialties. For a more in-depth look at what makes each brand unique, continue reading the detailed breakdown below.
Quick Reference: Top 10 Most Expensive Jewelry Brands in India
India’s luxury jewelry market is synonymous with opulence, precision craftsmanship, and high price tags. Here’s a quick overview of the top 10 most expensive jewelry brands in India:
Tanishq: Bridal collections with gold, diamond, and platinum pieces starting at ₹10 lakh.
Amrapali: Handcrafted Polki and Kundan jewelry, with bridal sets ranging from ₹15 lakh to ₹2 crore.
Sabyasachi Jewelry: Uncut diamond and emerald pieces, priced between ₹20 lakh to ₹3 crore.
Hazoorilal by Sandeep Narang: Bespoke diamond and gold sets starting at ₹25 lakh and going up to ₹4 crore.
Raj Mahtani Couture Jewelry: Couture designs featuring large diamonds, starting at ₹30 lakh, with collections reaching ₹5 crore.
Birdhichand Ghanshyamdas: Bridal sets using Meenakari and Jadau techniques, ranging from ₹20 lakh to ₹3 crore.
Raniwala 1881: Polki bridal sets starting at ₹15 lakh and reaching up to ₹4 crore for custom pieces.
Kalyan Jewellers: Premium wedding collections priced between ₹10 lakh to ₹1.5 crore.
PC Jewellers: Diamond-studded sets starting at ₹8 lakh, with designs reaching ₹2 crore.
Moksh Jewelry: Contemporary diamond and pearl designs priced between ₹10 lakh and ₹3 crore.
Top 10 Most Expensive Jewelry Brands in India
Now, let’s dive deeper into what makes each of these brands truly exceptional, exploring their history, craftsmanship, and iconic collections in more detail.
Top 10 Most Expensive Jewelry Brands in India
The Indian luxury jewelry market is filled with names that have become synonymous with opulence, precision craftsmanship, and exorbitant price tags. Below, we dive deep into the top 10 brands that not only dominate the Indian market but also attract international buyers.
1. Tanishq
Overview:
Tanishq, a part of the Tata Group, has established itself as one of the most trusted and luxurious jewelry brands in India. Known for its blend of modern designs with traditional motifs, Tanishq offers a variety of high-end pieces that cater to all kinds of occasions, especially weddings.
Why It’s Expensive:
Tanishq’s premium bridal collection, Rivaah, is designed with exquisite craftsmanship, featuring diamonds, gold, and platinum pieces. The brand also offers customized options for customers, which significantly increases the price point.
Signature Collection:
The Rivaah collection, with its heavy gold sets embellished with precious gemstones, can start at ₹10 lakh and can go well above ₹1 crore for bespoke designs.
Statistics:
According to a 2023 report, Tanishq holds 17% of the Indian organized jewelry market share. It also had a revenue of ₹40,000 crore in 2022, making it one of the top performers in the luxury segment.
2. Amrapali
Overview:
Amrapali is known for reviving ancient Indian craftsmanship and fusing it with contemporary styles. Their high-end collections feature traditional art forms such as Kundan and Polki, making them a favorite for those who prefer regal, vintage-inspired designs.
Why It’s Expensive:
Amrapali’s jewelry pieces are often handcrafted using 24k gold and uncut diamonds. The brand specializes in heavy Polki sets, each piece meticulously crafted to reflect India’s rich heritage.
Signature Collection:
Their Polki bridal sets, which are popular among Bollywood celebrities, typically range from ₹15 lakh to ₹2 crore. Each piece is a work of art, taking several months to complete due to its intricate craftsmanship.
Statistics:
In a study conducted in 2022, Amrapali was ranked among the top 3 brands preferred by high-net-worth individuals (HNIs) for bridal jewelry, especially for pieces exceeding ₹25 lakh.
3. Sabyasachi Jewelry
Overview:
Sabyasachi Mukherjee, a name synonymous with luxury Indian fashion, extended his iconic design philosophy to jewelry. His jewelry brand offers pieces that are bold, opulent, and rooted in Indian tradition, often seen on celebrities and at high-profile weddings.
Why It’s Expensive:
Sabyasachi’s jewelry is known for its distinct use of uncut diamonds, emeralds, and other precious stones set in gold. His pieces are often handcrafted with vintage techniques that make them stand out from other luxury brands.
Signature Collection:
A Sabyasachi bridal necklace can easily start at ₹20 lakh, with his exclusive collections sometimes exceeding ₹3 crore. His jewelry is often showcased in celebrity weddings, further elevating its prestige and price.
Statistics:
According to a report by Luxhabitat in 2023, Sabyasachi is considered one of the top 5 luxury designers in India, with jewelry sales contributing significantly to his annual revenue, which crossed ₹250 crore last year.
4. Hazoorilal by Sandeep Narang
Overview:
Hazoorilal has been a trusted name in high-end jewelry for over 70 years. Known for creating bespoke pieces that combine luxury and tradition, Hazoorilal’s collections are a favorite among the elite, particularly for wedding and occasion wear.
Why It’s Expensive:
Hazoorilal’s mastery over diamond and gold fusion is unmatched. The brand uses only the finest diamonds and gemstones, often set in elaborate gold designs that make their pieces true investment items.
Signature Collection:
Diamond-encrusted sets from Hazoorilal can start at ₹25 lakh and can go up to ₹4 crore, depending on the customization and rarity of the stones used.
Statistics:
Hazoorilal’s flagship store in New Delhi caters to an elite clientele, with reports suggesting that their annual revenue from wedding jewelry alone exceeds ₹200 crore.
5. Raj Mahtani Couture Jewelry
Overview:
Raj Mahtani’s designs are bold, glamorous, and undeniably luxurious. Specializing in statement pieces, the brand is known for its unique approach to using diamonds and uncut stones, often in bold and oversized designs.
Why It’s Expensive:
Raj Mahtani’s collections often feature large diamonds, emeralds, and rubies set in unique and modern designs, which can transform a traditional Indian ensemble into something truly extraordinary.
Signature Collection:
The starting price for one of his couture jewelry pieces is around ₹30 lakh, with certain collections reaching prices of ₹5 crore.
Statistics:
Raj Mahtani has garnered international attention, with his pieces being showcased in New York Fashion Week and various international luxury platforms, contributing to a 30% growth in global sales.
6. Birdhichand Ghanshyamdas
Overview:
Birdhichand Ghanshyamdas is one of India’s most iconic jewelry houses, based in Jaipur, Rajasthan. Known for their luxurious collections that merge India’s historical motifs with modern aesthetics, they are a staple for high-end bridal and couture jewelry.
Why It’s Expensive:
The brand focuses on Meenakari, Jadau, and Polki techniques, all handcrafted by artisans who have been in the trade for generations. Their collections are known for intricate designs and large uncut diamonds.
Signature Collection:
The ‘Adaa’ collection, designed specifically for luxury weddings, is filled with ornate pieces adorned with diamonds and precious stones. Their exclusive bridal sets range from ₹20 lakh to ₹3 crore, depending on customization.
Statistics:
Birdhichand has gained international recognition, and according to their 2022 sales report, their high-end bridal collection accounted for 30% of their overall revenue, showcasing their strong presence in the luxury segment.
7. Raniwala 1881
Overview:
Raniwala 1881 is a heritage brand from Jaipur known for its traditional Polki jewelry. The brand specializes in pieces that blend the opulence of India’s royal past with modern-day grandeur.
Why It’s Expensive:
Polki jewelry, often considered a hallmark of royalty, is crafted with uncut diamonds set in gold. Each piece from Raniwala is hand-polished and designed to replicate the jewelry worn by the Indian royalty of yesteryears.
Signature Collection:
Their bridal Polki sets can start at ₹15 lakh and can reach as high as ₹4 crore for custom-designed heirloom pieces. The time and craftsmanship involved in each piece make it a collector’s item.
Statistics:
In 2023, Raniwala 1881 was among the top three jewelry brands in Rajasthan for luxury weddings, with their high-end bridal collections contributing to 60% of their yearly revenue.
8. Kalyan Jewellers
Overview:
Kalyan Jewellers is a household name in India, but they are also known for their premium collections that cater to the country’s elite. With stores across India and international outlets, Kalyan has a wide reach, offering a blend of traditional and contemporary designs.
Why It’s Expensive:
While Kalyan offers a range of affordable jewelry, their high-end collections feature pure gold, diamonds, and other precious stones, making them a go-to brand for bespoke bridal sets.
Signature Collection:
Kalyan’s premium wedding collections range from ₹10 lakh to ₹1.5 crore, with customization options available to cater to specific client needs.
Statistics:
According to their 2022 annual report, Kalyan Jewellers generated over ₹10,100 crore in revenue, with luxury pieces making up 15% of their total sales.
9. PC Jewellers
Overview:
PC Jewellers is another trusted name in the Indian jewelry market. Their premium collections often feature diamond and gold bridal sets designed to reflect Indian tradition with a touch of modernity.
Why It’s Expensive:
PC Jewellers offers elaborate gold and diamond bridal sets, with a focus on intricate designs. Their luxury lines include pieces embedded with certified diamonds, making them a top choice for upscale buyers.
Signature Collection:
Their premium bridal jewelry starts at ₹8 lakh and can go up to ₹2 crore for custom-designed diamond-studded sets. Their designs cater to traditional tastes but also incorporate contemporary touches for younger audiences.
Statistics:
PC Jewellers’ premium collections contributed to 20% of their total sales in 2022, with a sharp increase in demand for custom-made bridal jewelry.
10. Moksh Jewelry
Overview:
Moksh Jewelry is a Mumbai-based luxury jewelry brand known for its modern, contemporary designs. The brand specializes in creating wearable art with diamonds, pearls, and colored gemstones.
Why It’s Expensive:
Moksh Jewelry is famous for combining minimalistic designs with luxury materials like South Sea pearls and natural diamonds. Their craftsmanship is unparalleled, with each piece exuding elegance and sophistication.
Signature Collection:
The brand’s most exclusive collection includes diamond-studded pieces featuring South Sea pearls, starting from ₹10 lakh and going up to ₹3 crore.
Statistics:
Moksh Jewelry has seen a rise in demand internationally, with exports contributing to 25% of their revenue in 2023. Their high-end collections remain popular among elite buyers in India and abroad.
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The Essence of Indian Luxury Jewelry Craftsmanship
India’s luxury jewelry market is not just about expensive stones and gold; it is about the deep-rooted tradition and craftsmanship that goes back thousands of years. The art of jewelry making in India is an ancient practice, passed down through generations of artisans who specialize in various techniques. The uniqueness of Indian jewelry lies in its craftsmanship, with different regions of the country known for distinct styles and techniques.
Unique Art Forms in Indian Jewelry
- Kundan and Polki Jewelry: Originating from Rajasthan, Kundan and Polki are two of the most sought-after traditional jewelry forms in India. Kundan refers to setting stones with gold foil, while Polki uses uncut diamonds. Both techniques are intricate and require a high level of skill, making pieces crafted using these techniques highly valuable. A fully handcrafted Polki bridal set from a brand like Amrapali or Raniwala 1881 can easily range between ₹10 lakh to ₹2 crore, depending on the design and the type of gemstones used.
- Meenakari: This ancient Persian-inspired technique involves enameling gold with vibrant colors, typically seen in Jaipur’s jewelry market. Meenakari is often combined with Kundan or Polki to create a piece that’s both colorful and opulent. Birdhichand Ghanshyamdas specializes in these kinds of fusion designs, with price points often starting from ₹15 lakh for high-end pieces.
- Temple Jewelry: This style of jewelry is heavily influenced by South Indian temple architecture and motifs. Made from gold and studded with diamonds or rubies, temple jewelry is a favorite for weddings. Brands like Kalyan Jewellers and PC Jewellers offer premium temple jewelry collections that start at ₹20 lakh.
The Use of Precious Materials
Indian luxury jewelry brands are known for their use of pure gold, diamonds, and other precious gemstones. According to World Gold Council reports, India accounts for 25% of global gold demand, making gold a key component in most high-end collections. Additionally, Indian jewelry brands have embraced diamonds, with the country being the largest processor of diamonds globally, handling over 90% of the world’s rough diamonds in centers like Surat.
Heritage Meets Modernity
Luxury brands in India have started blending traditional techniques with modern aesthetics, appealing to younger generations of buyers. For instance, Sabyasachi incorporates uncut diamonds and gold in pieces that are heavily inspired by the Victorian era, yet remain true to Indian traditions. This blend of old and new helps brands capture both the heritage of Indian jewelry while keeping it relevant for today’s global consumer.
Luxury Jewelry Trends in India
- Customization and Bespoke Services: More and more Indian luxury brands are offering bespoke services, allowing customers to design their own pieces. Brands like Hazoorilal and Raj Mahtani Couture Jewelry are renowned for their personalized approach, with bespoke pieces often starting at ₹50 lakh. This trend is growing rapidly as clients seek to own unique, one-of-a-kind pieces.
- Sustainable Luxury: With increasing awareness around sustainability, some luxury brands in India are adopting eco-friendly practices in their jewelry-making processes. Tanishq has introduced a range of eco-conscious jewelry that is made using responsibly sourced diamonds and recycled gold. This shift toward sustainability appeals to a growing segment of affluent buyers who are looking for ethical luxury.
The Most Expensive Jewelry Pieces from Indian Brands
While most people associate luxury jewelry with hefty price tags, there are some pieces that are truly exclusive, with prices that reflect not only the materials used but also the intricate craftsmanship and design.
Iconic Jewelry Pieces in India
- Tanishq’s Zoya Collection: Known for its artistry, Zoya is Tanishq’s luxury line, offering exclusive pieces inspired by global art and culture. One of their most expensive pieces, a gold and diamond necklace inspired by the Mughal era, was sold for over ₹2 crore.
- Sabyasachi’s Heritage Collection: Sabyasachi is renowned for creating jewelry pieces that are timeless and opulent. His bridal sets, featuring uncut diamonds and emeralds, have been known to fetch prices upwards of ₹3 crore. Pieces from his collection were worn by celebrities like Deepika Padukone and Anushka Sharma during their weddings.
- Amrapali’s Royal Collection: Amrapali, known for its connection to royal families, offers pieces that are reminiscent of India’s regal history. Their bridal sets, often combining Polki and Meenakari work, can cost anywhere between ₹50 lakh to ₹2 crore.
Celebrity Influence on Prices
Bollywood celebrities and high-profile weddings have had a massive impact on the pricing and popularity of luxury jewelry. For instance, when Priyanka Chopra and Deepika Padukone adorned Sabyasachi jewelry during their weddings, the brand saw a 30% increase in sales for its bridal collections. Likewise, Ambani family weddings showcased brands like Hazoorilal and Birdhichand Ghanshyamdas, making their exclusive collections even more desirable.
Luxury Jewelry Pricing Breakdown
- Gold Jewelry: Starting at ₹10 lakh for simpler pieces, heavy gold bridal sets from brands like Tanishq and PC Jewellers can cost up to ₹1.5 crore.
- Diamond Jewelry: High-quality diamond sets from Hazoorilal or Raj Mahtani Couture Jewelry can range from ₹25 lakh to ₹5 crore, depending on the carat and design.
- Custom Designs: Custom-made pieces that are crafted as per client requirements, especially those using rare gemstones, can start from ₹50 lakh and reach up to ₹10 crore for one-of-a-kind creations.
The Top 10 Jewelry Designers in India—Crafting Dreams into Reality
India is home to some of the finest jewelry designers in the world. Each designer brings their unique flair, blending traditional Indian elements with contemporary designs. Here’s a look at the top 10 jewelry designers who have made a mark in the luxury jewelry space:
1. Sabyasachi Mukherjee
Few names in Indian fashion and jewelry are as well-known as Sabyasachi Mukherjee. With a design philosophy rooted in Indian traditions and vintage aesthetics, Sabyasachi’s creations are often grand, intricate, and timeless. His jewelry is an extension of his fashion line, reflecting a regal opulence that has made him a favorite among brides and Bollywood celebrities.
- Signature Style: Vintage-inspired designs using uncut diamonds and emeralds.
- Celebrity Endorsement: Priyanka Chopra, Deepika Padukone.
- Price Range: ₹20 lakh to ₹3 crore for bridal sets.
2. Farah Khan Ali
A global name in jewelry design, Farah Khan Ali is known for her ability to create striking, contemporary designs that still pay homage to traditional Indian motifs. Her use of bold colors, diamonds, and rare gemstones sets her apart, appealing to international and Indian clients alike.
- Signature Style: Contemporary designs with heavy use of diamonds and colored gemstones.
- Celebrity Endorsement: International celebrities like Beyoncé.
- Price Range: ₹10 lakh to ₹2 crore for exclusive pieces.
3. Neha Lulla
As one of the younger names in the luxury jewelry market, Neha Lulla has quickly carved out a space for herself with bold, modern designs that cater to Bollywood’s elite. Her approach blends tradition with contemporary aesthetics, making her a favorite among brides who want a unique, statement look.
- Signature Style: Bold, modern pieces often favored by Bollywood brides.
- Celebrity Endorsement: Alia Bhatt, Katrina Kaif.
- Price Range: ₹15 lakh to ₹50 lakh.
4. Raj Mahtani
Raj Mahtani is a jeweler who specializes in couture pieces that are not for the faint of heart. His bold, oversized designs often incorporate diamonds and uncut stones, creating unique statement pieces that have become synonymous with high-end luxury.
- Signature Style: Statement couture jewelry with oversized diamonds.
- Celebrity Endorsement: Indian royalty and socialites.
- Price Range: ₹30 lakh to ₹5 crore.
5. Tarang Arora (Amrapali)
As the creative head of Amrapali, Tarang Arora has successfully revived ancient Indian art forms like Kundan and Polki, blending them with modern elements to create pieces that are rich in heritage yet contemporary in style. Amrapali is a favorite among both Indian and international clients.
- Signature Style: Traditional Indian art forms like Kundan and Polki fused with modern elements.
- Celebrity Endorsement: Sonam Kapoor, Kareena Kapoor Khan.
- Price Range: ₹25 lakh to ₹2 crore.
6. Poonam Soni
Known for her avant-garde approach to jewelry design, Poonam Soni uses unconventional materials like semi-precious stones, wood, and enamel to create one-of-a-kind statement pieces. Her designs push the boundaries of traditional jewelry, making her one of India’s most innovative designers.
Signature Style:
Poonam Soni is renowned for her avant-garde designs that fuse luxury with a contemporary twist. Known for her statement pieces, she brings an innovative flair to the traditional Indian jewelry landscape, often using unconventional materials like semi-precious stones, wood, and enamel.
Celebrity Endorsement:
Her collections have been worn by several Bollywood celebrities, including Aishwarya Rai and Shilpa Shetty.
Price Range:
Poonam Soni’s exclusive statement pieces range from ₹10 lakh to ₹50 lakh, depending on the materials used and the level of customization.
7. Sandeep Narang (Hazoorilal by Sandeep Narang)
A master of blending traditional and contemporary designs, Sandeep Narang has elevated Hazoorilal into one of India’s most prestigious luxury jewelry brands. His elaborate bridal collections are highly sought after for their intricate gold and diamond work, making them the perfect choice for luxury weddings.
Signature Style:
Sandeep Narang, the visionary behind Hazoorilal, is a master at blending traditional designs with contemporary elegance. His signature pieces often feature elaborate gold and diamond work, perfect for luxury weddings.
Celebrity Endorsement:
Hazoorilal by Sandeep Narang is a favorite among Bollywood actresses and high-society brides. His collections have been worn by the likes of Sonam Kapoor and Kareena Kapoor Khan.
Price Range:
His bridal collections can start at ₹25 lakh and go up to ₹3 crore, with custom designs available for high-net-worth individuals.
8. Suparna Mitra (Tanishq)
Suparna Mitra, the creative force behind Tanishq’s luxury line Zoya, has brought a fresh, eco-conscious perspective to high-end jewelry design. Under her leadership, Tanishq has introduced collections that prioritize sustainability without sacrificing opulence, making the brand accessible yet luxurious.
Signature Style:
Suparna Mitra has revolutionized Tanishq’s design approach, making it both accessible and luxurious. Her vision is to offer eco-conscious luxury pieces that blend sustainability with opulence.
Celebrity Endorsement:
Tanishq has a wide range of celebrity endorsements, from Bollywood stars to business magnates, making their luxury pieces a symbol of Indian elegance and tradition.
Price Range:
Tanishq’s premium bridal collection, Zoya, starts at ₹10 lakh and can go up to ₹2 crore, depending on the intricacy and customization.
9. Asha Kamal Modi (Art Karat)
Asha Kamal Modi is known for her lightweight yet elegant jewelry, which often draws inspiration from nature and royal motifs. Her brand, Art Karat, specializes in pieces that are beautiful yet accessible, making her a popular choice for both red carpet events and more casual luxury buyers.
Signature Style:
Asha Kamal Modi is known for creating lightweight, yet elegant jewelry that often mimics the grandeur of traditional Indian designs. Her pieces are inspired by nature and royal Indian motifs.
Celebrity Endorsement:
Her jewelry is a favorite for red carpet events and has been worn by international celebrities such as Freida Pinto and Madhuri Dixit.
Price Range:
Her luxury line ranges from ₹5 lakh to ₹25 lakh, making it more accessible compared to other high-end brands while still maintaining exclusivity.
10. Varuna D Jani
A name synonymous with regal, bridal jewelry, Varuna D Jani creates timeless pieces that blend tradition with a contemporary flair. Her designs are celebrated for their intricate craftsmanship and elegance, making them perfect for high-society brides looking for something unique yet rooted in Indian tradition.
Signature Style:
Varuna D Jani is celebrated for her regal, timeless pieces that are perfect for brides. Her designs are rooted in tradition but incorporate a modern aesthetic that makes them unique.
Celebrity Endorsement:
She has designed exclusive collections for Bollywood actresses and socialites, further enhancing her reputation in the luxury jewelry space.
Price Range:
Varuna D Jani’s bespoke bridal pieces start at ₹15 lakh and can exceed ₹1 crore, with custom-designed heirloom pieces available upon request.
Top Jewelry Brands in India: A Quick Guide
India’s jewelry market is vast and varied, with brands that cater to both the ultra-luxurious and those offering premium craftsmanship at more accessible price points. This section provides a concise overview of not only the most expensive jewelry brands but also the best brands in India, considering factors like quality, design innovation, craftsmanship, and value for money.
1. Tanishq: A Trustworthy Blend of Tradition and Modernity
Why It’s One of the Best:
Tanishq, part of the Tata Group, is perhaps the most trusted name in India for jewelry. While the brand is renowned for its luxury collections such as Rivaah and Zoya, it also offers more affordable yet high-quality options for everyday wear. What sets Tanishq apart is its ability to innovate within the realm of tradition, offering bridal jewelry that merges classic and modern designs.
Affordability:
Tanishq’s collections start as low as ₹50,000 for everyday gold and diamond pieces and can go up to ₹2 crore for high-end bridal sets. This wide price range makes Tanishq a versatile brand that caters to a broad audience without compromising on quality or design.
2. Kalyan Jewellers: Tradition with a Nationwide Reach
Why It’s One of the Best:
Kalyan Jewellers has a vast presence across India, known for its traditional designs and craftsmanship. What makes Kalyan stand out is its ability to offer both luxurious bridal sets and more affordable jewelry lines. They specialize in gold jewelry, which remains a favorite in Indian households, particularly during wedding seasons and festivals.
Affordability:
While Kalyan’s high-end collections can cost ₹10 lakh or more, the brand also provides everyday gold and diamond jewelry starting from ₹30,000, making it accessible to middle-class families looking for quality craftsmanship without a luxury price tag.
3. PC Jewellers: Premium Quality at Competitive Prices
Why It’s One of the Best:
PC Jewellers offers a mix of affordable jewelry for everyday wear and premium designs for weddings and special occasions. Known for their gold and diamond collections, they ensure that each piece reflects high standards of quality and craftsmanship.
Affordability:
PC Jewellers’ high-end bridal sets can range from ₹5 lakh to ₹2 crore, but they also cater to those seeking more affordable yet beautiful designs. Their mid-range collections, starting from ₹40,000, offer excellent value for money, especially for those looking for traditional Indian jewelry without the hefty price tag.
4. Amrapali: Handcrafted Excellence
Why It’s One of the Best:
Amrapali is a leading name in luxury jewelry, with designs that focus on India’s rich heritage, particularly in traditional crafts like Polki and Kundan. Though Amrapali is synonymous with high-end jewelry, they also offer collections that cater to a more budget-conscious audience, without compromising on their signature handcrafted excellence.
Affordability:
Amrapali’s high-end bridal sets can reach up to ₹2 crore, but they offer more affordable collections like Tribe by Amrapali, where prices start at ₹25,000 for silver and gold-plated pieces. This makes Amrapali a great choice for those looking to own a piece of luxury at a more accessible price point.
5. Malabar Gold & Diamonds: A Mix of Tradition and Modernity
Why It’s One of the Best:
Malabar Gold & Diamonds is one of India’s largest jewelry retailers, known for its extensive range of both traditional and modern designs. The brand has a wide selection of gold, diamond, and platinum jewelry, making it an excellent choice for those looking for diversity in design without sacrificing quality.
Affordability:
Malabar Gold offers an impressive range of bridal jewelry starting from ₹1 lakh and going up to ₹10 lakh for more intricate pieces. Their everyday gold and diamond jewelry starts from ₹30,000, making them one of the most affordable options for high-quality designs.
6. Senco Gold & Diamonds: Craftsmanship Meets Affordability
Why It’s One of the Best:
Senco Gold & Diamonds is known for its intricately designed pieces that blend traditional craftsmanship with modern styles. The brand caters to a broad audience, offering everything from opulent bridal jewelry to affordable everyday options. Their focus on detailed workmanship and customer satisfaction has made them a trusted name in India.
Affordability:
Senco offers premium bridal collections that range between ₹5 lakh to ₹15 lakh, but they also have a variety of affordable gold and diamond jewelry, starting from ₹25,000, offering high-quality designs at a price accessible to many.
7. Bluestone: Online Luxury with Convenience
Why It’s One of the Best:
Bluestone is a pioneer in the online jewelry retail space in India, offering a vast collection of gold and diamond jewelry. Bluestone has become a go-to option for those looking to buy luxury and mid-range jewelry from the comfort of their home. The brand is known for its modern designs, with a strong emphasis on convenience and customization.
Affordability:
Bluestone’s collections start from ₹20,000 for simpler gold and diamond pieces, making it a popular choice for those seeking affordable, everyday jewelry. Their high-end collections can go up to ₹10 lakh, especially for diamond and platinum pieces, offering value for customers across a range of budgets.
8. CaratLane: Affordable, Elegant, and Trendy
Why It’s One of the Best:
A subsidiary of Tanishq, CaratLane is one of India’s most successful online jewelry platforms. Known for its minimalistic, trendy designs, CaratLane caters to younger buyers who prefer lightweight, affordable jewelry without sacrificing style or quality.
Affordability:
CaratLane’s prices start at around ₹10,000 for lightweight gold and diamond jewelry. For customers seeking a balance between affordability and elegance, their collections rarely exceed ₹5 lakh, making them a favorite for gifting and everyday wear.
9. Tribhovandas Bhimji Zaveri (TBZ): A Legacy of Excellence
Why It’s One of the Best:
TBZ is one of the oldest and most prestigious jewelry brands in India, known for their traditional gold and diamond jewelry. Their legacy of excellence has continued for over 150 years, making them a reliable choice for those seeking premium craftsmanship, particularly for bridal and heirloom pieces.
Affordability:
While TBZ offers bridal sets ranging from ₹5 lakh to ₹2 crore, they also cater to more modest budgets with simple gold and diamond pieces starting at ₹30,000. This blend of legacy, luxury, and affordability makes TBZ a popular choice across various customer segments.
10. Sabyasachi Fine Jewelry: For the Ultimate Luxury Seeker
Why It’s One of the Best:
Sabyasachi Fine Jewelry is synonymous with opulence, offering exquisitely designed jewelry that captures India’s regal past. This brand is favored by Bollywood celebrities and affluent brides who seek something extraordinary and timeless.
Affordability:
While Sabyasachi is predominantly a high-end brand with bridal sets ranging from ₹20 lakh to ₹3 crore, the exclusivity and design craftsmanship make it a worthwhile investment for those looking for a piece of luxury that is both rare and iconic.
Choosing the Right Jewelry Brand for You
Choosing the right jewelry brand can be overwhelming, especially with so many options available, from ultra-luxurious to more affordable yet premium brands. The right choice depends on factors like the occasion, budget, style preferences, and whether you want custom-made or ready-to-wear pieces. Below, we break down some essential tips for making the best choice for your needs.
1. Consider the Occasion
Jewelry plays a vital role in different life events, from weddings to professional gatherings or even as heirloom investments. The occasion for which you’re purchasing the jewelry is one of the most critical factors when deciding on a brand.
- Weddings and Special Events: For significant life events like weddings or milestone celebrations, it’s worth investing in brands known for their bridal collections, such as Tanishq, Amrapali, Sabyasachi, and Hazoorilal. These brands offer intricate designs that blend traditional and contemporary styles. Bridal jewelry, in particular, often includes heavy gold sets adorned with diamonds and precious stones. Custom-made pieces can add a personal touch, especially if you have a unique design in mind.
- Everyday Luxury: If you’re looking for something versatile and elegant for daily wear or professional events, brands like CaratLane, Bluestone, and Malabar Gold & Diamonds are perfect. These brands focus on minimalistic, lightweight designs that still carry an air of sophistication. Their pieces are typically more affordable and easier to wear regularly.
- Red-Carpet Glamour or High-Profile Events: For occasions where you want to make a grand statement, opt for couture brands like Raj Mahtani Couture Jewelry or Birdhichand Ghanshyamdas. These brands specialize in bold, statement pieces that are perfect for glamorous events or if you want to stand out.
2. Set Your Budget
Your budget will naturally play a significant role in narrowing down the right jewelry brand. However, no matter the size of your budget, there are plenty of options across the luxury spectrum.
- High-End Luxury: If you have a larger budget and are looking for one-of-a-kind pieces or significant investments, brands like Sabyasachi, Hazoorilal, or Amrapali are ideal. Bridal sets or custom-designed jewelry from these brands can start at ₹15 lakh and go up to ₹5 crore, depending on the design, materials, and level of craftsmanship involved.
- Affordable Luxury: If you’re looking for great value without compromising too much on quality or design, brands like Tanishq, Kalyan Jewellers, and PC Jewellers offer a range of options starting from ₹1 lakh for gold and diamond sets. These brands cater to mid-level budgets and offer a balance between affordability and luxury.
- Everyday Budget: For those with a modest budget but still looking for something elegant, CaratLane, Bluestone, and Senco Gold & Diamonds provide exquisite pieces starting as low as ₹10,000. These brands offer good quality and craftsmanship, making them ideal for gifting or regular wear.
3. Style Preferences
Your personal style will heavily influence your choice of brand. Whether you’re drawn to traditional Indian designs or prefer modern, sleek aesthetics, the right brand can bring your vision to life.
- Traditional Indian Designs: If you prefer traditional, intricate designs with a touch of heritage, brands like Raniwala 1881, Tanishq, and Birdhichand Ghanshyamdas excel in creating pieces that honor India’s rich jewelry-making legacy. Opt for collections that feature Kundan, Polki, and Meenakari work for a timeless, regal look.
- Modern and Minimalistic: For a more contemporary, minimalist look, CaratLane, Bluestone, and Moksh Jewelry are perfect. These brands focus on clean, sleek designs with a modern aesthetic that is perfect for today’s fashion-forward buyers.
- Statement Pieces: If you prefer bold, unique, and conversation-starting jewelry, Raj Mahtani and Farah Khan Ali create striking, couture jewelry that makes a powerful statement. These pieces are often used for high-profile events or celebrity endorsements.
4. Custom-Made vs. Ready-to-Wear Jewelry
When choosing jewelry, one key decision is whether to opt for custom-made pieces or ready-to-wear collections. Both have their own benefits depending on your needs, timeline, and budget.
- When to Choose Custom-Made Jewelry:
Custom-made jewelry is perfect if you’re looking for a highly personalized piece. This is ideal for bridal sets, heirloom pieces, or if you have a specific design in mind that isn’t available in ready-to-wear collections. Brands like Hazoorilal, Raj Mahtani, and Sabyasachi specialize in creating bespoke pieces that are tailored to your vision. Custom-made jewelry also allows for selecting the best materials and working closely with designers to create something unique. However, be prepared to pay a premium for the time, labor, and exclusivity involved. Prices for custom-made pieces often start at ₹15 lakh and can go as high as ₹5 crore for ultra-luxurious designs. - When to Choose Ready-to-Wear Jewelry:
Ready-to-wear jewelry is a quicker, more affordable option. Brands like Tanishq, Kalyan Jewellers, and PC Jewellers offer beautifully crafted pieces in their collections, available off the shelf or with minimal adjustments. Ready-to-wear is ideal if you’re pressed for time or need a piece for a specific event without going through the customization process. Additionally, ready-to-wear pieces can be significantly more affordable, with prices starting from ₹50,000 for high-quality gold or diamond sets.
5. Recommendations for Bridal Jewelry, Gifting, or Investment
The type of jewelry you need—whether for bridal purposes, as a gift, or for long-term investment—will also help guide your choice of brand.
- Bridal Jewelry:
Bridal jewelry is one of the most significant investments in a woman’s life, especially in India. Brands like Amrapali, Sabyasachi, Hazoorilal, and Raniwala 1881 are highly recommended for brides looking for opulent, traditional bridal sets. These brands specialize in crafting intricate Polki, Kundan, and diamond jewelry that is perfect for wedding ceremonies. Bridal sets from these brands can range from ₹10 lakh to ₹3 crore. - Gifting:
When gifting, you want something that’s elegant but not too extravagant. CaratLane and Bluestone offer an excellent range of lightweight, minimalistic gold and diamond pieces perfect for gifts. Prices can start from ₹10,000, making it a thoughtful yet affordable choice for birthdays, anniversaries, or festive occasions. - Investment Jewelry:
Jewelry can also be an excellent investment, with the potential to appreciate in value over time. Brands like Tanishq, PC Jewellers, and Raj Mahtani offer high-quality gold and diamond jewelry that can serve both aesthetic and investment purposes. Gold has always been a stable investment, and diamonds, especially those certified by reputable labs, tend to hold their value. Look for classic designs that are timeless and will retain their demand in the market. These investment pieces typically start at ₹5 lakh and can appreciate significantly over the years.
Conclusion
Luxury jewelry in India is more than just an accessory; it’s a reflection of personal style, cultural heritage, and social status. Whether you are looking for a timeless piece to wear at your wedding or an investment that will last generations, the brands mentioned in this guide offer something for everyone. Choosing the right brand comes down to understanding your preferences, budget, and the significance of the occasion. With each of these brands offering unparalleled craftsmanship, you can be assured of owning a piece that is as unique as it is luxurious.
